Most people have at least one piece of jewelry sitting in a drawer somewhere. A broken necklace. A ring from a relationship long past. A bracelet inherited from a relative that does not quite match anything in their wardrobe. It is not that they do not care about it — it is that it no longer fits who they are.
That is exactly the problem our Turn Your Gold Into Something New event was designed to solve.
From April 13 through April 25, bring your scrap or unwanted gold to Alexander Fine Jewelers and walk away with something better than cash alone. We will pay you the full value of your gold and add a 20% bonus credit toward a completely custom jewelry redesign. That means if your gold is worth $1,000, you receive $1,000 for the gold and an additional $200 in credit toward creating something new.
What Is a Custom Jewelry Redesign?
A custom redesign is exactly what it sounds like. Instead of selling your old jewelry and walking away, you work one-on-one with our team to create a brand new piece using the gold from your old jewelry as the foundation. You choose the style, the design, and the details. We handle the craftsmanship.
The result is a piece of jewelry that is completely unique to you — and one that carries the history of something you already owned into a new chapter of your life.
You can learn more about our full range of custom design and jewelry services here.
How the 20% Bonus Credit Works
Here is a simple example. Say you bring in a few old gold pieces and after evaluation, your gold is worth $500. We pay you the full $500 in cash or credit. On top of that, you receive a $100 bonus credit — 20% of your gold's value — that goes directly toward your custom redesign.
That is real money toward something beautiful, just for bringing in gold that was sitting unused.
What Kind of Gold Can I Bring In?
You do not need to bring in perfect jewelry. We accept scrap gold, broken pieces, mismatched earrings, outdated styles, and anything in between. If it is gold, we want to see it. Our team will evaluate it honestly and walk you through exactly what it is worth.
Have questions about what qualifies? Browse our frequently asked questions or give us a call and we will answer them directly.
Why Alexander Fine Jewelers
We are not a chain store. We are a family business, and that means every customer who walks through our door gets real attention from people who genuinely care about the outcome. Our custom design process is personal, unhurried, and focused entirely on what you want.
We also carry a beautiful selection of finished jewelry if you prefer to browse rather than build — from engagement rings and wedding bands to fashion rings, necklaces, earrings, and bracelets. But for this event, the focus is on you and the gold you already have.
Come See Us April 13–25
This event runs for two weeks, giving you plenty of time to stop in at your own pace. No appointment necessary — though calling ahead is always welcome if you want to guarantee time with our team.
We are located at 4455 24th Avenue, Suite 200, Fort Gratiot, MI. Call us at (810) 385-5300 or contact us here. You can also explore our full collection online at alexandergems.com.
Your Old Gold Has More Life Left in It
The jewelry sitting in your drawer is not just metal. It is an opportunity. Come see us this April and let us show you what it could become.
Visit Alexander Fine Jewelers at 4455 24th Avenue, Suite 200, Fort Gratiot, MI. Call (810) 385-5300 or book your consultation today.
