If you have been waiting for a reason to visit Alexander Fine Jewelers, May 7 is it.
On Thursday, May 7 from 10am to 6pm, Alexander Fine Jewelers is hosting an exclusive Effy Fine Jewelry Designer Event — a one-day-only showcase of some of the most distinctive and hard-to-find pieces in fine jewelry today. Whether you are a longtime Effy fan or discovering the brand for the first time, this is an event worth clearing your schedule for.
Who Is Effy?
Effy Hematian is one of the most recognizable names in fine jewelry design. Known for bold use of color, intricate craftsmanship, and designs that push the boundaries of what fine jewelry can look like, Effy has built a following among people who want something more than the expected. His pieces are not quiet — they are the kind of jewelry that draws a compliment every single time.
The challenge is that Effy's most distinctive collections are not easy to find. Most of his pieces are carried by a limited number of independent jewelers, which is exactly why events like this one matter.
What to Expect on May 7
This is a one-day trunk show, which means the collection will only be available for a single day. Our team will be on hand throughout the event to answer questions, share the story behind specific pieces, and help you find something that feels right for you.
There is no pressure, no rush, and no obligation. Just a beautiful collection and people who love jewelry as much as you do.
Browse some of our everyday collections while you are here — from our earrings and necklaces to our bracelets and charms and rings. You might just find two things you love.
The Mother's Day Connection
Mother's Day falls on Sunday, May 10 — just three days after the event. If you are still searching for the perfect gift for Mom, this is your answer. An Effy piece is not something she will find in every store. It is distinctive, beautiful, and the kind of gift that shows real thought went into it.
Stop in on May 7, take your time with the collection, and leave with something she will absolutely love. Our team can also help you explore our full jewelry collection if you want to see everything we carry before making a decision.
A Store That Does Things Differently
Events like this are part of what makes Alexander Fine Jewelers different from the typical jewelry shopping experience. We actively seek out designers and collections that you simply cannot find at chain stores — because we believe our customers deserve something better than what everyone else has.
That same philosophy applies to how we serve you in the store. No pressure. No scripts. Just genuine help from people who know jewelry inside and out. You can explore all of our services here or stop in any time to see what we are all about.
Mark Your Calendar
Mark your calendar and RSVP on our Facebook Event Page so you do not miss it.
Effy Fine Jewelry Designer Event Thursday, May 7 | 10am–6pm Alexander Fine Jewelers 4455 24th Avenue, Suite 200, Fort Gratiot, MI
Call us at (810) 385-5300 or contact us here with any questions before the event. We would love to see you there.
One Day. One Designer. One Store.
This is the kind of event that does not come around often — especially in the Blue Water Area. Come see what Effy Fine Jewelry is all about on May 7 and leave with something truly one of a kind.
Save 30%. Receive a free gift with your $500+ purchase, + an additional 10% off when you make an appointment.
Visit Alexander Fine Jewelers at 4455 24th Avenue, Suite 200, Fort Gratiot, MI. Call (810) 385-5300 or reach out here.
